Why Customer Reviews Matter More Than Ever for Small Businesses
When potential customers are researching a business, one of the first things they look for is reviews. Before making a purchase, booking a service, or contacting a company, many people want to know what previous customers have experienced. Online reviews...
Essential Marketing Tasks for Your Business Launch
Launching a new business is an exciting venture, and effective marketing is crucial for its success. Beyond developing your product or service, there are a series of essential marketing tasks that will help you establish your brand.
A Guide to the Marketing Retainer and Its Benefits
Business marketing is a vast field. Only professional and experienced business marketing experts understand various nitty-gritty of business marketing. For most of the businesses, it quite clear that business marketing is intended to provide them better or higher sales of...
Why Your Website Needs an Update
As someone who has created their business on the strength of web design and marketing strategies, I know how important it is to stay current with the surrounding marketplace. It’s no secret how rapidly technology advances and it can be...
The Importance of Email Marketing
One thing I continually stress to my clients when it comes to their marketing strategies is the value of email marketing. There is some discussion in the business world about whether email marketing is still an effective tool, as marketing...
How to Manage Multiple Projects
Hello February! It has been a solid start to the new year, albeit a busy one. While owning a business comes with a lot of positives, there are times that the work can feel overwhelming, which is why it’s so...
The rapid growth of small businesses on an online presence
As some of you may know, small business week is October 17th-23rd. Small business week has been going on for over 40 years and over 10,000 entrepreneurs gather to network, learn from each other, and celebrate their accomplishments as small...
Top 5 Questions to Ask Your Web Designer
When you have a project that requires the work of a web designer, you’re going to want to ask them a few questions before getting started. This will ensure your project will get completed flawlessly. Here are the top 5...
Why Entrepreneurs Need a Strong Support System
Life as an entrepreneur can be incredibly exhausting. It is easy to get frustrated at obstacles that suddenly appear, especially right now during the pandemic and its related restrictions on businesses. If you live in Southern Ontario, then you already...
3 Ways a Business Can Ask For Reviews
User reviews are worth their weight in gold these days. People like to see social proof before they act on something. This is especially true when it comes to something that costs money that someone is selling. Also, reviews will...
Do I Need a Website?
Does your business have a website? If not, you’re probably not getting the awareness you need. Not only are websites a less expensive option for advertising, they are the most convenient way of promoting yourself to the public. It’s also...
5 Key Tips for Growing Your Facebook Page
Building your Facebook page can be overwhelming because there’s just so much to learn (especially if you’re new to online marketing!) but today I’ve created this post to break it down for you and help ease the process. These are...
Why I Love WordPress
For MANY years now, I have created all websites for myself and my clients in WordPress. Here are my top 5 reasons why: It’s a coder’s playground: my education in web is as a web developer. In the HTML/CSS days...
Top Metrics to Monitor in Google Analytics
If you have a website, connecting your website to Google Analytics should be on your to do list. If you or someone is completing search engine optimization (SEO) on your website, then it is a must have as it is...
The Story Behind Clarity Marketing & Design
This summer I celebrated my 14th year in business. For most of the 14 years, the business has provided my family and I full time income. I didn’t create the business 14 years ago thinking I would still have it...
Why You Should Never Stop Learning as a Business Owner
When you first launch your business, there is so much you need to know to set yourself up, and if you think about it, the learning and developing never stops. There is always something new to learn, no matter how...
5 Productive Things You Can Do When Business Is Slow
For most if not all entrepreneurs, there comes a time where business is slower than usual, whether it be during holiday periods or a specific season, but don’t fret – there are productive tasks you can do to fine tune...
Benefits of Networking
Networking can seem daunting at first glance, but when you look at it it’s just a group of people getting together to get to know each other and share about themselves. When you change your view of networking in this...
The Significance of Video Marketing
Videos have become an important tool in marketing strategy. It is really worth to promote your business via videos. Videos are one of the most versatile as well as profitable digital marketing tools. YouTube is the most popular search engine...
The Benefits of Working in a Co-working space
Operating along the lines of on-demand shared services like AirBnB and Uber, the concept of co-working space follows a collaborative model that allows an entrepreneur or a single worker to go, sit at a desk, meet clients, or hold meetings...