It’s no secret how rapidly technology advances and it can be easy to be left behind if you’re not careful.
As someone who has created their business on the strength of web design and marketing strategies, I know how important it is to stay current with the surrounding marketplace. It’s no secret how rapidly technology advances and it can be easy to be left behind if you’re not careful. That’s why it is so important to update your website, even if the current one isn’t showing any flaws. There are a lot of things you should keep an eye on when you evaluate your current systems to see if any adjustments need to be made and I think it’s important to identify those things.
One of the best things you can do to analyze your site, is to look to your competitors and see how your website compares to them. The first thing you should look for is any parallels that your competitor sites may have. Whatever you identify as the recurring similarities of your competitors, you probably should have that on your site in some capacity. On the other hand, you also need to think about how you can differentiate yourself from your competitors in a positive way. If potential customers are blown away by your website design, while still having access to whatever information they would need, your website is off to a great start to be successful. Your competitors can offer a lot of value to you if you can review things they do that you liked, scan your own site to see if it would make sense to integrate it and incorporate it if need be.
Another big reason to update your website is to improve its search engine optimization or SEO for short. In general, recent data tends to be favoured over outdated content when someone is using the search engine. If your website becomes stagnant and hasn’t really changed over a long period of time, it probably won’t be one of the main suggestions the search engine will show the user. As a site is updated it will become more likely to show up to potential clients while they are researching what company fits their needs the best.
When I am advising clients on their marketing strategies one of my biggest messages is to post as much as possible, ideally 3-5 posts a week. This not only allows your followers to stay up to date on what your company is up to, but also allows your posts to show up a lot more on the various social media platforms. Websites are similar to this idea, in the sense that the more you update your site the more beneficial it will be to your business. While some aspects of your site may need to stay current as you transition to a newer interface, there are many aspects of a website that can be updated to give a refreshing, user-friendly feel to any potential customers.
