User reviews are worth their weight in gold these days. People like to see social proof before they act on something. This is especially true when it comes to something that costs money that someone is selling. Also, reviews will give your SEO a boost, which is always welcome. Businesses thrive when they receive a wellspring of authentic customer reviews. However, how do you ask and encourage people to leave reviews? That’s what we will go over in this article.
How to Get Customer Reviews
Here are some of the best tried-and-true way of getting and encouraging customer reviews:
Ask for Reviews
This is the most straightforward way of getting reviews. After every project, ask clients to leave reviews in their sign-off emails or the emails you send after a customer makes a purchase. They will most likely be happy to do so. If you run an e-commerce business, you can send an email where you ask for your customers to leave you a review on your Google Business listing or another reviews site. If you have a store on a marketplace platform like Etsy or Amazon, point them to your shop’s page and the item page they purchased from.
People will occasionally need some incentive to go through the process of leaving a review. In exchange for their time, provide a small incentive for customers who leave a review. This usually comes in the form of a discount off of their next purchase. It could also be a small free item you give them, or even simply a shoutout on social media.
Offer Customers to Leave Reviews on Several Platforms
If you want to know another way of how to get customer reviews, it involves giving people options. People want things to be easy, so help them out! Make it possible for people to leave reviews on platforms like Facebook, Google, TripAdvisor, Yelp, and anywhere else that makes sense for your business.
The more reviews your business has, the more likely you are to receive more customers who use them as valuable information. Now that you know how to get customer reviews, get started on encouraging customers to leave them. Acknowledging and replying to reviews, both good and bad, is an essential part of reputation management that will help your business in the long run.