Insights

If you have a website, connecting your website to Google Analytics should be on your to do list. If you or someone is completing search engine optimization (SEO) on your website, then it is a must have as it is...

This summer I celebrated my 14th year in business. For most of the 14 years, the business has provided my family and I full time income. I didn’t create the business 14 years ago thinking I would still have it...

When you first launch your business, there is so much you need to know to set yourself up, and if you think about it, the learning and developing never stops.  There is always something new to learn, no matter how...

For most if not all entrepreneurs, there comes a time where business is slower than usual, whether it be during holiday periods or a specific season, but don’t fret – there are productive tasks you can do to fine tune...

Networking can seem daunting at first glance, but when you look at it it’s just a group of people getting together to get to know each other and share about themselves. When you change your view of networking in this...

Videos have become an important tool in marketing strategy. It is really worth to promote your business via videos. Videos are one of the most versatile as well as profitable digital marketing tools. YouTube is the most popular search engine...

Operating along the lines of on-demand shared services like AirBnB and Uber, the concept of co-working space follows a collaborative model that allows an entrepreneur or a single worker to go, sit at a desk, meet clients, or hold meetings...

Totally excited to share with you that I was a recently a nominee for the 2018 Influential Women in Business Awards for the Kootenays. You can see the entire list of nominees on Kootenay Biz. My letter and certificate recently...

I’ll start by saying that I would have done some things differently with my business, knowing what I know now, as I did start this business right after high school, at the age of 18. But I don’t like to...

With 3 kids, a husband that does shift work, a business and a full-time job, you can imagine that getting in any type of exercise to help my sanity is pretty much near impossible. We do have an elliptical in...

I am here to help you figure it all out: what direction to go in, where to start, and where to go from here. A. Just starting a business? Not sure what social media accounts to use specifically for your...

In my opinion, yes! Even though everything seems to be online now, I still believe having business cards is a crucial component to your marketing, your business, and your brand. Why? Whether you’re at a tradeshow, network meeting, or backyard...

After being in business for almost 13 years, you better believe that I have rebranded at least once. In 2011, I did a complete overhaul from my website to the logo all the way down to a legal business name...

Is your website needing a facelift? Are you getting the right information to your customers? Here’s a ‘Website Check List’ to get you started. Before a potential customer gives you a call, most will search for you and your business...