The Challenge
BC Youth Week is a province-wide celebration held annually from May 1–7, featuring events for youth, by youth, across communities throughout British Columbia.
The challenge was to build awareness, drive participation, and coordinate marketing efforts across a wide range of communities, partners, and stakeholders—while maintaining a consistent and engaging message that resonated with youth audiences.
The Strategy
Clarity Marketing & Design was engaged as Marketing & Communications Consultant from 2008 to 2013, with contracts renewed annually over a 5-year period.
The role focused on developing and executing a comprehensive, multi-channel strategy to support province-wide engagement, including:
- Development and implementation of marketing and communications strategies
- Planning and execution of events (launches, open houses, information sessions, community activations)
- Public relations and media outreach (press releases, stakeholder communications)
- Sponsorship and partnership development with community organizations and local businesses
- Coordination of membership and engagement initiatives
- Facilitation of monthly planning meetings and collaborative sessions
- Oversight and support for marketing materials, campaigns, and event logistics
Execution Highlights
- Delivered consistent, large-scale marketing support across a 5-year engagement
- Coordinated messaging across multiple communities and event organizers province-wide
- Managed public relations efforts to increase visibility and participation
- Built and maintained strong relationships with sponsors, partners, and community stakeholders
- Supported event execution from planning through to promotion and delivery
- Ensured alignment across teams through structured planning and communication
Results
- 📣 Increased awareness and participation in BC Youth Week events across the province
- 🤝 Strengthened partnerships with community organizations and sponsors
- 🧑🤝🧑 High levels of youth engagement through coordinated events and initiatives
- 🗞 Expanded media coverage and public visibility through PR efforts
- 🔁 Successfully renewed contract annually over a 5-year period
Ongoing Impact
This long-term engagement helped strengthen BC Youth Week’s presence as a recognized and widely supported provincial initiative, fostering stronger connections between youth and their communities while supporting ongoing program growth.