The Challenge
Little Local is a children’s boutique store located in Norfolk County, Ontario. The owner’s goal was to have her marketing professionally managed over a 3-month period, with a structured handover and training so she could confidently continue marketing independently afterward.
The Strategy
From August 2022 to October 2022, Clarity Marketing & Design acted as Little Local’s complete marketing department, providing full-service support across all key marketing channels, including:
- Social media management (3–5 posts per week)
- Community engagement (comments, messaging, audience growth, and account management)
- Email marketing (1–2 newsletters per month integrated across website and social channels)
- Website management and day-to-day updates
- SEO audit and implementation improvements
- Influencer outreach and collaborations
- Local marketing support, including chamber and in-store event promotion
- Analytics and reporting (Google Analytics, social media insights, Mailchimp reporting)
- Training resources and video walkthroughs for post-contract independence
Execution Highlights
- Developed and executed a consistent social media and email marketing strategy
- Improved website functionality and maintained ongoing content updates
- Supported local visibility through community engagement and events
- Strengthened SEO foundations and online discoverability
- Delivered structured training materials to ensure smooth transition after contract completion
Results
- 📈 Increased Facebook Page following by 4% (+56 organic followers)
- 📈 Increased Instagram following by 13% (+193 organic followers)
- 📧 Increased email subscriber list by 45% (+180 subscribers)
- 🛒 Increased online website orders by 7% (compared to same period in 2021)
- 💰 Increased overall sales by 54% (compared to same period in 2021)
Client Feedback
“We hired Clarity for a 3-month contract and were beyond impressed with their work. High attention to detail, easy communication and so so much more. Highly skilled at website design, social media including content creation and marketing. As a small business it is so easy to run out of ideas and time. Clarity helped with this burden so much and taught us how to maintain the work after the contract was done. Thank you again Sam for all your support and amazing work!”
— Victoria Asnong, Owner, Little Local
Ongoing Impact
This engagement provided Little Local with a structured, professional marketing foundation and the tools required to confidently manage ongoing marketing in-house following the contract period. The result was improved visibility, stronger engagement, and measurable sales growth during a key seasonal window.