The Challenge
Homegrown Hideaway is a seasonal glamping experience in Norfolk County, Ontario. As a growing tourism business, they required consistent marketing support to increase visibility, grow their audience, and improve bookings during peak season periods.
Clarity Marketing & Design initially supported the business with website updates and maintenance beginning in 2020, and later transitioned into a full marketing department role during key seasonal periods.
The Strategy
From April 2022 to June 2022, Clarity Marketing & Design acted as Homegrown Hideaway’s complete marketing department, delivering ongoing support across all key channels, including:
- Social media management (3–5 posts per week across platforms)
- Community engagement (comments, messaging, audience growth)
- Email marketing (1–2 newsletters per month) integrated across website and social platforms
- WordPress website management and ongoing updates
- SEO support and listing optimization
- Influencer outreach and partnership development
- Identification of blogs and external platforms for increased visibility
- Analytics and reporting (Google Analytics, social media insights, Mailchimp reporting)
- Creation of training videos and resources for post-contract independence
Execution Highlights
- Built and executed a consistent seasonal content strategy aligned with peak booking periods
- Strengthened email marketing integration across all digital platforms
- Improved website usability, updates, and booking visibility
- Increased organic reach through social media engagement and content consistency
- Provided structured training resources to ensure long-term client independence after contract completion
Results
- 📈 Increased Facebook Page following by 10% (+124 organic followers)
- 📈 Increased Instagram following by 9% (+174 organic followers)
- 🌐 Increased website traffic by 144% (+3,065 visits)
- 📧 Increased email subscriber list by 65% (+114 subscribers)
- 🏕 Increased website bookings by 32% (+19 bookings)
👉 Summer 2022 marked the client’s third operating season and first full season operating at full capacity (5 glamping tents).
Client Feedback
“I can’t say enough about Clarity Marketing. She quickly, and efficiently helped me through a tough spot with my website, all while teaching me how to make the revisions and upgrades myself. She has since then whipped my social media and marketing into shape. I highly recommend this company. She is professional, efficient, timely and reliable. Wonderful service!”
— Caroline Jager, Owner, Homegrown Hideaway
Ongoing Impact
This engagement established a strong, scalable marketing foundation for a seasonal tourism business, improving both digital visibility and booking performance while equipping the client with tools and training to manage ongoing marketing independently.