The Challenge
Dalton White Farms needed consistent seasonal marketing support during key business periods but did not require full-time, year-round management. They also required a system that could be handed off internally after the engagement period.
The Strategy
Clarity Marketing & Design acted as a full marketing department for the business during active seasons, including:
- full social media management (2 accounts)
- Shopify website updates and improvements
- monthly email marketing campaigns (Mailchimp)
- branded design assets and templates
- content creation and hashtag strategy
- training and handoff systems for internal use
Execution Highlights
- Built a reusable content library of ~40 branded graphics
- Delivered structured training videos for independent posting
- Provided full account setup, login organization, and handoff documentation
- Completed in-person/active training with co-op student for continuity
Results
- +100 Facebook followers (organic growth)
- +160 Instagram followers (organic growth)
- 3x increase in website traffic and online orders during December campaign period
- Improved consistency in posting and brand presentation during active months
Ongoing Impact
The client now has a fully functioning internal system, trained staff member, and a reusable content library to continue marketing independently during peak seasons.