The Challenge
Apex Health Network and Tri-City Concussion Clinic required full-scale marketing support across two connected healthcare brands operating under one digital ecosystem. The existing marketing setup was incomplete and underperforming, requiring a transition from a previous provider along with a full rebuild and ongoing management across all channels.
The goal was to stabilize digital presence, improve consistency, and manage all marketing activity across both brands.
The Strategy
Clarity Marketing & Design was brought in on a 4-month full-service marketing retainer and acted as the complete marketing department for both organizations, including:
- Full takeover and expansion of a WordPress website (adding 15+ pages and launching updated structure for both brands on a shared site)
- Google Business Profile management (Apex + Tri-City accounts) with regular posting and updates
- Social media management across 4 accounts (3–5 posts per week per account)
- Regular reel creation and publishing across platforms
- Social media story management and post sharing across channels
- Email marketing (1–2 eblasts per month)
- Cross-promotion into local Facebook groups
- Professional branding photoshoot with full integration across website, social media, and Google Business Profiles
- Print design work including brochures, flyers, business cards, and letterhead
- Development of a full content library including Canva templates and several months of pre-created social media content
- Hashtag strategy development (30+ hashtags per brand)
- Full onboarding system including logins, training videos, and ongoing support
Execution Highlights
- Successfully transitioned from a previous marketing provider and rebuilt marketing systems from the ground up
- Expanded and restructured the website to support two interconnected healthcare brands
- Created consistent multi-platform content across 4 social media accounts
- Developed a fully integrated visual brand system using professional photography across all channels
- Pre-built content systems to eliminate gaps in posting or marketing activity
- Implemented cross-platform engagement strategies to increase local visibility
- Provided ongoing support, troubleshooting, and quick-turnaround updates beyond initial scope
Results
- 🚀 Rapid stabilization and relaunch of digital marketing presence across both brands
- 🌐 Expanded website structure with 15+ additional pages and improved usability
- 📱 Consistent multi-account social media presence established across all platforms
- 📸 Fully developed branded visual asset library for ongoing use
- 📧 Continued email marketing engagement with 1–2 campaigns per month
- 🧭 Improved overall marketing consistency, visibility, and operational efficiency across both organizations
Client Feedback
“Samantha is amazing and went above and beyond to assist us in getting our website updated and getting us started on social media. If I could do 10 stars I would! You won’t be disappointed with her professionalism and attention to detail.”
— Robyn Miller, Manager of Operations
Ongoing Impact
This engagement successfully transformed an underperforming multi-brand marketing system into a structured, consistent, and fully supported digital ecosystem. The client now has a scalable foundation, reusable content systems, and ongoing marketing continuity.