5 Ways on How to Incorporate the Holidays into your Marketing Strategy

Christmas is around the corner, so now is the best time than ever to create a well-thought-out marketing plan to boost your brand’s awareness, get new leads and increase your revenue. 

We’ve compiled a list of 5 ideas that you can implement into your marketing strategy to help you start brainstorming! 

Provide discounts

This might sound obvious, but you must understand the importance of a discount, especially around Christmas time. We all know that it can be a financially-difficult period from the money we spend on food to the gifts we buy for our loved ones. 

People love sales, and do you know what they love more than sales? 


When someone knows they’re getting a great deal, they’re more likely to invest into it. So, evaluate the services/products you offer and see what ideas you can come up with to offer a valuable discount this Christmas. 

Show appreciation for your customers 

The holiday season is all about giving and appreciating the people you care about – and this definitely should include your existing customer base! Think about running a competition or giveaway across your social media accounts to show your dedication to your audience. 

Get into the Christmas spirit!  

We recommend adding tweaks to your website or blog to make it look a little more festive, as well as the content you create on social media. 

Humanize your Socials 

Christmas is a special time of the year, and it’s great to involve your audience as much as you can into the world of you and your business. 

A way to do this is to increase your video marketing so your audience can build a stronger connection with you. This can involve sharing anything that you feel is appropriate, but aim to put your face out there and show the human side of your business! We all love to see some holiday cheer. 

Help your Audience with Christmas Ideas! 

It’s time to get creative. Sometimes it can be terrifying deciding what to buy for our loved ones or your audience may want to do something different this year for Christmas. So, you can be a helping hand for your customers by creating email newsletters featuring ideas and inspiration.

It could include outfit ideas, recipes, arts/crafts or local activities for the family!