
Did you know that 30% of all retail sales occur from Black Friday till Christmas?
Did you know that 30% of all retail sales occur from Black Friday till Christmas? So now is a better time than ever to create an efficient well-thought-out marketing campaign to boost your brand’s awareness, get new leads and increase your revenue to give your business the attention it deserves this holiday season.
We’ve compiled a list of 5 ideas that you can implement into your marketing strategy to help you start brainstorming!
Provide discounts
This might sound obvious, but you must understand the power of a discount or sale, especially around Christmas time when everyone is trying to save money. We all know that it can be a financially difficult period from the money we spend on food to the gifts we buy for our loved ones.
People love sales and discounts, and do you know why people love sales? The buyer automatically knows that he is getting the value out of your product for a cheaper price and it’s only for a limited time, which increases the craving to buy even more.
When someone knows they’re getting a great deal, they’re more likely to invest into it. So, evaluate the services/products you offer and see what ideas you can come up with to offer a valuable discount this Christmas.
Show appreciation for your customers
The holiday season is all about giving and appreciating the people you care about – and this should include your existing customer base! Think about running a competition or giveaway across your social media accounts to show your dedication to your audience. Also think about the new customers you will acquire during the holiday season; you could possibly give them a discount or have a sale for the next time they purchase your product/service.
Get into the Christmas spirit!
We recommend adding tweaks to your website or blog to make it look a little more festive, as well as the content you create on social media. Add holiday pictures or banners across your website and incorporate it into a way to draw in new leads and spread that Christmas spirit across your customer base.
You can also post festive pictures on your social media, either of your family at Christmas time or a fun activity you’re doing with your family, or you can show what your business is doing for the holidays and how new leads and customers can take advantage.
Humanize your Socials
Christmas is a special time of the year, and it’s great to involve your audience as much as you can into the world of you and your business.
A way to do this is to increase your video marketing so your audience can build a stronger connection with you. This can involve sharing anything that you feel is appropriate but aim to put your face out there and show the human side of your business, you can do this by posting reels or posting a video of you working with a festive twist. Showing yourself builds a sense of trust and assurance and we all love to see some holiday cheer.
Help your Audience with Christmas Ideas!
It’s time to get creative. Sometimes it can be very difficult deciding what to buy for our loved ones or your audience may want to do something different this year for Christmas. So, you can be a helping hand for your customers by creating email newsletters, blogs, or sharing a post featuring ideas and inspiration that come from your business.
It could include outfit ideas, recipes, arts/crafts or local activities for the family to enjoy this holiday season!